What is VUCA?


What is VUCA and What Does it Mean for You?

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VUCA was an acronym first coined by the United States Army War College to describe conditions resulting from the collapse of the USSR in the early 1990s. It is a set of a combined qualities, which when considered together, are typical of some difficult conditions and situations. VUCA has more recently been applied to businesses across all sectors to help guide leadership and strategy. But when you break down the individual elements, and then look at them again as a whole, you can see how we are currently existing in a VUCA state. VUCA means Volatile, Uncertain, Complex and Ambiguous.

VUCA can be applied to almost all events, no matter how big or small. The way we each manage them is unique and no one way is right or wrong. It can be extremely difficult to navigate these times by yourself. While we have been restricted in seeing people, there is always someone you can talk to, for a chat or discussion to look at solutions and help you make your choices, either business or personal.

Why wait for tomorrow? Take action now and call me for an initial conversation to see how I can help.